You have a website – an important website –it represents your company (or is your company), and you want to make certain it works properly. You know the site should be tested, but should you consider a website testing service, or gather a few employees, friends and relatives together for an afternoon of testing while munching on pizza? One option costs money, the other doesn’t (okay, you have to spring for a few pizzas).
You might ask yourself, what do other companies do? The sad truth is that too many businesses either don’t test their websites or just do it poorly.
They pay for price on the back end — high bounce rates, abandoned shopping carts, customer complaints and not enough lead forms or converted sales.
Some folks just check it on their own computer/phone and call it done. Who needs outsourced website testing services, right?
While that’s better than nothing , it leaves you wide open for delivering a user experience that hurts your business. Let me make it simpler and easier for you with this report.
What follows is great advice for setting up a test plan for your website. I’ve even included a link to a free report, “Website Testing Cheat Sheet”.
What Does it Take to Test a Website Yourself? The DIY Method.
First, you’ll need a Goal, a Strategy, and a Plan.
Sure, you can just sit down and start testing but you probably won’t get what you want. Why? Because you’re just performing semi-random testing to se if you can find some “bugs”. Sure, that’s helpful but not very economical or efficient.
Set the Goal for Website Testing Project
Zero defects? Works okay for 90% of users/visitors? No critical defects but some annoyances are okay? You’re about to spend your time or money in a business activity, so you DO want a return or positive outcome for your time or money, right?
If you know what your quality goal is, then you can easily determine how much time and money it’s wise to spend in achieving that goal so that it does produce the outcome or return that you desire.
Now That You Have Your Goal, What is Your Strategy?
A Quality or Testing Strategy is a collection of Assets (people, resources, time, money, etc), each with a unique Advantage that can be used or perform a certain Action to achieve your goal.
One strategy is DIY Website Testing – Use your time (Asset) where you are experienced with your application (Advantage) and is already paid for (Advantage) to run ad-hoc tests (Action).
Another strategy is Outsourced Website Testing Services – Use trained professionals that you pay (Asset) who have and use an industry standard testing strategy (Advantage) to build and run a recession testing suite (Action).
These are two very simple examples among countless quality and testing strategies. The best strategy is the one that achieves your quality goal for the lowest cost with the highest outcome or return.
It might help to think of strategies as various ways to optimize Faster, Better and Cheaper!
Every strategy needs a plan to coordinate the Actions of the Assets with Advantages (Strategy) that you’ve selected.
Is it the Plan or the Planning?
At TESTCo, we’ve learned that the plannING is much more valuable than the plan. Why? Most plans blow up within the first 10-20% of the time allotted. Plans are mostly a list of assumptions and requirements. The requirements might change but some of your assumptions are almost guaranteed to be wrong. What happens to the plan when something goes wrong?
You replan – and quickly!
But, the second (and third and fourth, sometimes) time, you’re smarter and more effective in your planning. Why? Because you’ve already thought through most of the requirements and assumptions and you’re simply factoring in changes. You get a little smarter and a little better every time you need to replan. And, almost every replan provides better outcomes and greater accuracy.
So, Why Plan (or Re-plan) if it’s Going to Blow up Anyway?
Great question – because your project and team need your leadership and management. They (maybe just you sometimes) need and want to be told what to do to achieve the goal they’ve agreed is important. They need to know you have some level of confidence and certainty in the project and your plan is a primary component to communicate your confidence.
Planning is even more powerful. A plan just communicates the outcome. The process of planning involves (or should involve) almost everyone on the team. Planning provides the opportunity to raise, discuss and resolve issues and doubts about achieving the goal. Talking and discussing now you will achieve a goal will almost always trump a Gantt chart or project plan. Sure, you need the plan but the gold is mined in the plannING!
So, go ahead and replan that rascal if your current plan isn’t on track!
A Quick Checklist to Cover the Basics of Website Testing
Does it work properly?
- Does every input form correctly save the data and send the appropriate emails?
- Does every link go to the right place?
- Does every page and form work properly, even when you use the Back button on the browser?
Does it display properly?
- Does every page load quickly and fully?
- Does every graphic render fully and completely?
- Does every animation display properly?
OK, that’s it. Congrats, you’re done.
Oh, Wait a Minute. What About Mobile?
Which browser did you use when you tested?
And that browser was running on which operating system?
Oh, you used your phone…great!
OK, which mobile browser did you use?
And what type of mobile device do you have? Apple or Android?
And what operating system version does it have?
Wait! Why are you asking me all these questions??????
Well, here’s a dirty secret about websites and today’s web browsers on desktop and mobile devices.
They’re all different and they all have different “issues” with how they try to display your web designer’s newest and coolest graphics and display treatments.
What does that even mean???
It means that your website may look perfect on a Mac with Safari but render terribly on an Android phone or iPad running the previous operating system.
There are literally hundreds of different possible combinations.
Selecting the Right Browsers and Devices to Test
There are two references to consider when deciding which browsers and devices to test.
- Browser and mobile device market share information is frequently published on the web. Find the most recent research report (I won’t link here because they change frequently, just Google it) and note the most common browsers and devices.
- Check your website server logs (or a web analytics application) and find the one that tells you which operating systems and browsers your visitors are using. No need to test for browsers that aren’t popular and aren’t visiting your site.
Match list #1 against list #2 and pick the combinations that are most popular in the market and most used by your website visitors.
Now, you have your list of devices and browsers (we call them flavors).
You should probably have about 6-12 flavors.
Now, you simply run the same tests on this list of browsers and devices that you ran on your own browser. You can begin to understand why hiring an outsourced website testing service makes sense in a lot of cases.
But I Don’t Have All Those Flavors!
What, you don’t have all those devices and computers on which to test?
Not a problem, there are a bunch of “Cross Browser Testing” tools available. They are very handy and while most use emulators instead of the real devices, you will be able to see and correct most of the defects that occur on the actual devices.
Now you’re ready to test your website.
How Long Will It Take? Counting the Hours.
How much time will you need to complete your testing?
The math is easy.
Count or estimate the number of pages and forms on your website.
On average, it takes about five minutes to fully evaluate and test a single web page on a single device.
Now, multiply number of pages and forms by five minutes and then divide by 12 to get the number of hours it should take to test your website with EACH flavor.
Then, multiply those hours by the number of flavors you want to test.
Now, you have a good rough estimate of the amount of time you’re going to be spending at night or on the weekend testing your website.
That’s Too Long!
Yeah, I’m sorry. I knew you’d probably be surprised when you actually did the detailed math.
Website testing is relatively simple but it’s not easy. There’ a LOT of ground to cover, a lot of repetition and it requires an intense attention to detail – especially when you’re looking at the same pages over and over, just on slightly different devices.
If you have a small(ish) website and/or you aren’t very busy, you can certainly do this yourself.
Be careful, though, and make sure you’re paying close attention as you do it – website errors can be sneaky and hard to notice. Maybe get a pot of coffee ready?
Rather than consume more caffeine, seriously consider outsourcing the project to a website testing service that can run the necessary tests while you and your team focus on other priorities that are core to your business.
A Website Testing Service is Sounding Pretty Good Right Now
I understand. We have a number of clients who came to us after they tried testing their site in-house.
We can help in a number of different ways:
- We can answer your questions. Just ask, and we’ll be happy to answer. No charge!
- We can help with your research. Don’t want to figure out the right flavors? Let us tell you what we’d propose!
- We can test it for you. You’ll be surprised at how affordable we can be – we definitely cost less than what it would cost to do it yourself!
Here’s additional information about TESTCo’s website testing services.
At Least Do Something!
Please, at least do a little testing on your website. The rest of us who visit your site will be thankful.
If you can’t do it yourself, we can help you. Doesn’t hurt to talk. Ask for an appointment today.